CASE STUDY: ELIZA KINGSFORD
Ten Launches, Over $1 Million in Revenue, and Over $900K in Profit
Inside a three-year partnership that kept scaling while lead costs tripled across the industry
THE SNAPSHOT
- $1,066,603 in launch revenue across ten launches since September 2023
- $900,237 in profit after ad spend
- First launch together: $38,576 on $3,198 in spend. Recent launches: $167,004 and $161,455
- Ad spend scaled nearly 10x and the launches stayed strongly profitable the entire way
- A brand new offer launched profitably its first time out: $64,425 on $13,295 in spend
THE STARTING POINT
Eliza Kingsford helps women change their relationship with food and weight loss through her flagship program, The Shift, sold through live webinar launches.
When we started together in September 2023, her first launch with us spent $3,198 on ads and generated $38,576. A 12x return, and a clear signal the offer and the message could carry real weight.
The question every business faces at that point is the same one you might be facing now: can it scale? Because a 12x return on $3,000 of spend is easy to celebrate and hard to grow. The real test is what happens when you put ten times the budget behind it, year after year, while the whole industry gets more expensive around you.
WHAT SCALING ACTUALLY LOOKED LIKE
Here's the part most case studies hide: it was not a straight line, and lead costs moved against us the entire time.
Over three years, Eliza's cost per lead roughly tripled. That is the reality of Facebook and Instagram ads in this market, and it is exactly why agencies that chase cost per lead are watching their clients' profit evaporate.
We went the other direction. While her cost per lead tripled, her earnings per lead nearly doubled. Every lead got more expensive, and every lead became worth more than the increase. That is the only version of scaling that survives a market where attention keeps getting pricier.
Here's how we did it.
We Filtered for Buyers at Every Layer
Our buyer filters shaped everything: who the ads spoke to, who the budget prioritized, and who the algorithm went looking for next. Launch after launch, the quality of the people entering her funnel kept climbing, and the results followed.
We Built the Launch Into a Full Revenue System
An early buyer offer on the registration path builds a list of proven buyers before the cart ever opens and sharpens exactly who her ads bring in. Multiple paths on the core offer capture buyers at every budget. Retargeting layers work the warm audience through the whole open cart.
We Kept Revenue Flowing Between Launches
A low-ticket evergreen funnel runs year-round, filling her pipeline with proven buyers between launches instead of letting the list go cold.
We Launched a Brand New Offer Without Gambling Her Business on It
In March 2026, Eliza brought a new program to market. First launch, brand new offer, no history: $64,425 on $13,295 in spend. Profitable out of the gate.
When a Launch Dipped, We Diagnosed Instead of Panicked
One launch came in soft, as one eventually does over a three-year run. We adjusted, and the next four core launches were her four biggest to that point. The dip became the setup for her best year.
The Results
Three Years of Compounding, First Launch to Biggest Launch
Across all ten launches
Notice which number we total. Not ROAS, not cost per lead. What was left after the ads were paid for, because that is the number her business actually runs on, and it kept growing while every front-end metric in the industry got worse.
IN HER WORDS
WHY THREE YEARS MATTERS
Anyone can screenshot one good launch.
Ten launches across three years means surviving algorithm updates, rising costs, holiday seasons, a new offer build, and every curveball Meta threw at advertisers between 2023 and 2026, and coming out with revenue per launch more than 4x where it started.
That is what a committed partner looks like. We show up launch after launch, find the revenue at every funnel step, and measure ourselves by one thing: how much is left for you at the end of the day.
Ready to Build Revenue That Compounds Launch After Launch
Book a strategy call. We'll walk your funnel together and map what your next three years could look like.
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